Sex Sells Video Games and Insecurity - 1135 Words

As I continued on to the next level, I encountered an elderly bee, who had one last dying wish--A wish that I would soon fulfill. Oh, sweet pollination. It is the only way to make honey, and the only way for me to move on to the next level. I must help him. However, the elderly bee only wanted to pollinate one specific flower, the sunflower with the big breasts. The sunflower was unwilling to corporate. Then, as I walked away, I encountered a swarm of bees, who only had one objective, to tickle. A lit light bulb then appeared above my head. I had an epiphany. I gathered all of the tickling bees, and forced them to tickle the sunflower with the big breasts, thus exposing her breast, and allowing the elderly bee to pollinate her. The†¦show more content†¦Carrie Reinhard asserts that women do not feel comfortable playing as hypersexualized female protagonists in video games, because the video game industry provides characters modeling a body they cannot achieve, more an object for the male gaze than female empowerment (Reinhard. 6).Personally, seeing the sunflower with the big breasts did not encourage me to feel empowered. I felt weak and insecure because of the stereotypes of women that are illuminated within video games. Video games represent women as a typical damsel in distress, whereas men are viewed as the hero (Brenick et. al. 3). Although, providing female protagonists in video games were supposed to appeal to more women, it subsequently discouraged women from playing video games. Video games do not only hypersexualize women. Although, researches have noted for years that most video games target a male audience (Ivory. 2), the hypersexualization of men in video games has taken a toll on their players (Greenberg et al. 3). Mass media that display hypersexualized men, and women, such as video games, not only encourages women to become anorexic, it encourages men to take steroids, or to excessively exercise (Barlett et al. 1). Researchers, Barlet t, and Harris conducted an experiment in which both men and women were immersed within a video game, that depicted both women and men as hypersexualized (ibid).Show MoreRelatedNegative Effects Of Advertising804 Words   |  4 Pagesimpacts on young people. Media has played a major role in influencing people’s perception of the differences between male and female expectations. For example, sex appeal in advertising can have negative effects on youth’s self-esteem, body image and can brainwash their young minds to purchase the company’s products. Advertisements have always used sex appeal to gain attention and persuade people to buy that certain product. The media creates an unrealistic body image, and women are often shown as sexyRead More2.09 writing and effective concusion1669 Words   |  7 Pageswhat is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people ar gue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product. Teens will listen to other teens in ads. http://www.utalkmarketing.com/pages/article.aspx?articleid=14465title=teens-will-listen-to-other-teens-in-ads Central Idea: TheRead MoreThe Negative Effects Of Advertising1545 Words   |  7 Pagesprovides better deals and lowest prices. Although there is a plethora of benefits to marketing advertisements, the demeaning subliminal messages and negative influences on lifestyles definitely outweigh the perks. Advertisement appeals are targeting sex and violence, making it more acceptable for the youth, even if the product has no concern in the subject. (Suggett, Paul. 24 Jan. 2017). Marketers understand targeting these subjects will make their products more appealing to people in this cultureRead MoreAmerican Beauty, directed by Sam Mendes Essay877 Words   |  4 Pagesblond. The cinematographer uses mense en scene when he places her in the center of the cheer dance at the basketball game. The camera focuses on her as the center of the group, perfectly executing every provocative move and puts Jane awkwardly behind her struggling to keep up. In another scene the camera shows the audience a full shot of Angela showing off for Ricky and his video camera but very soon the camera changes places with Ricky’s camera to show that he is admiring Jane in the reflectionRead MoreThe Persistence Of The Plague1260 Words   |  6 Pagesof denial as a coping mechanism rather than accepting the alternative of their much more plausible fate. No subject of particular genre is necessarily safe from one who seeks to live vicariously through them. Many women may have stumble over HBO s Sex and the City while channel surfing, and while they may not intend attempt to live vicariously through these characters, the thought crosses innocently through their synapses: Oh she is totally Charlotte, as they begin to acquaint the series with theirRead MoreMasculinity in the Media3136 Words   |  13 Pagesmovies, watched and played sports, wore sports apparel and played Halo and Call of duty. I was subconsciously filling my gender role by making â€Å"masculine† consumer choices that would affect choices I would make in the future. The violent toys and games that I grew up with became a part of me. I got into many fights in high school because I thought it was fun, I thought I was cool, and I thought the toughest football player at the school. I started to become more and more interested in the militaryRead More Sex in the M edia Essay3039 Words   |  13 PagesSex in the Media One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it. This is the reason that marketing and advertisement have the biggest budgets in a business. This is the reason that places such as Amazon.com spend up to four million dollars on advertisement a year, according to Dream-Biz.com written by Burke Hedges. There is a saying that goes Sex-sellsRead MoreThe Impact Of Popular Music On Societal Belief1842 Words   |  8 PagesGender is a construct that that pertains to the idea of being male or female. In contemporary contexts, gender identity goes beyond the hegemonic qualities of masculinity (physical strength, dominance and a strong sex drive) and femininity (nurture, passivity and materialistic), and branches into non-binary territory. Popular music both reflects and affects the perception of gender in audiences and, in turn, general society, through the portrayal of traditional and alternative gender roles and traitsRead MoreHow Do Different Forms Of Entertainment Media?1791 Words   |  8 Pages 1 How do different forms of entertainment media (like TV, movies, video games, comic books, etc.) create and re-create cultural values related to gender, race, ethnicity, social class, and technology? What do fictional worlds, societies, technologies, and creatures tell us about our own society and the values we hold? Are the cultural values expressed accurate reflections, or are they more like the distorted reflection of a fun house mirror? Do they reinforce the status quo or challenge culturalRead MoreHow Women Are Portrayed in Media6769 Words   |  28 PagesWith programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlighting a womans thigh and butt to sell sneakers, it may be difficult for society not to be influenced by the overwhelming message to objectify women. Negative Female Stereotypes Female stereotypes in the media tend to undervalue women

Symbolism of the Island Free Essays

The Island Major Joe Ridge View High School English 1 Mrs. Walker December 17, 2012 There are many different symbols in the book Lord of the Flies. Some of the symbols represent peace and some represent war. We will write a custom essay sample on Symbolism of the Island or any similar topic only for you Order Now Some of the characters themselves represent different symbols. The item of symbolism that stood out the most was the island itself. The island itself is an excellent item of symbolism because it uses the boys themselves to convey what it stands for thus almost making itself seem alive. The island represents peace, atavism, the struggle to hang on to civilization, life, and the struggle to hang on to humanity. The island itself stands for peace. It shows this through Simon. The special place in the jungle where Simon went shows the peaceful part of the island. There is not much of it but it is there hidden by all of the confusion other factors at work. â€Å"He came to a last place where more sunshine fell. Since they had not so far to go for light the creepers had woven a great mat that hung at the side of an open space in the jungle; for here a patch of rock came close to the surface and would not allow more than little plants and ferns to grow. The whole space was walled with dark aromatic bushes, and was a bowl of heat and light. A great Tree, fallen across one corner, leaned against the trees that still stood and rapid climber flaunted red and yellow sprays right to the top† (Golding 56). Simon found that place peaceful and beautiful. He goes there in the middle of the night just to escape the atavistic character of the island itself which is portrayed through the forest and Jack. The island also shows atavism through the forest and through Jack. Throughout the story the boys continued referring back to creepers â€Å"I can’t hardly move with all these creeper things† (Golding 7). Creepers are like vines that climb up tree trunks and grow across open patches of ground. They cover up the trees and ground and make it hard for the tree or the ground to get sunlight or water. The vines take the water from the trees so that they can survive in the conditions of the island. Jack and his hunters do similarly the same thing with the pigs. The boys engulf the pig with their presence and beat it to death making it nearly impossible for them to escape the rancorous attacks and also making it nearly impossible for the pigs to breed and fill the island with wildlife and swine. The island also portrays life. For this it uses the open space that Simon found and the fire. When Simon found his special part of the island, he noticed that the creepers did not grow there allowing the fruit trees and the flowers to grow there abundantly. The fire also symbolizes the life of not only the island but the life of the boys’ morale and hope of going home again. â€Å"The fire was dead. They saw the straightaway; saw what they had really known down on the beach when the smoke of home had beckoned. The fire was out, smokeless and dead; the watchers were gone. A pile of unused fuel lay ready,† (Golding 67-68). The boys saw a ship passing by in the distance when they found out that the fire was dead. At that moment Ralph called an assembly. Jack and his hunters came from the forest with a pig. Ralph told Jack about the fire and the ship but the only thing the Jack was concentrated on was how he and his hunters managed to capture the pig. The Island also represents the struggle to hang on to civilization. The Island shows this through the scar that the plane left when it crashed. The entire island is in order with creepers and trees making an attempt to grow everywhere. The beach is sandy and the lagoon is not too far from the beach everything on the island was neat and in order. The plane crashed it left a scar that left a path of burned creepers fallen trees and overturned dirt and debris. The rocks on the island also had a role in breaking the rope of civilization. When Piggy’s glasses broke they fell on a rock after Jack smacked them off of Piggy’s face. â€Å"Ralph made a step forward and Jack smacked Piggy’s head. Piggy’s glasses flew off and tinkled on the rocks. Piggy cried out in terror: ‘My specs! ’†¦ ‘One side’s broken† (Golding 71). At that moment in the book the normal world’s idea of civilization went out of the window and Jack’s idea took over. Ralph and piggy both wanted to keep the island as civilized as possible. Piggy gave ralph the idea to blow the conch and try to call all the boys to one central location. While resting on the mountain he realized the conditions of himself and the other boys on the island: With the memory of his sometime clean self as a standard, Ralph looked them over. They were dirty, not with the spectacular dirt of boys who have fallen into mud or been brought down hard on a rainy day. Not one of them was an obvious subject for a shower, and yet—hair much too long, tangled here and there, knotted round a dead leaf or a twig; faces cleaned fairly well by the process of eating and sweating but marked in the less accessible angles with a kind of shadow; clothes, worn away, stiff like his own with sweat, put on, not for decorum or comfort but out of custom; the skin of the body, scurfy with brine— He discovered with a little fall of heart that these were to conditions he took as normal now and that he did not mind, (Golding 110). This realization from Ralph shows that he misses the rest of the world and that being shut off from the rest of the world gave him and even stronger need to try to restore civilization on the island. The island also symbolizes the struggle to hang on to the humanity of the island. Before the boys came to island the pigs had no real enemy that was known. The boys were the same way. When the boys were luckily landed on the island the pig’s predator became Jack and his hunters. It was easy for Jack to find his first pig but not as easy for him to kill it. The second time he carried out his task. As the story continues Jack has to go through different procedures and tricks in order to find a pig. He painted his face, he crawled around on the ground following a pig slide and pig droppings. He ends up killing pigs almost every day for the group. The pigs adapt to Jack’s ways and try to avoid him. When Jack killed the mother sow, the amount of humanity left on the island was in question. â€Å"Rodger found a lodgment for his point and began to push till he was leaning with his whole weight. The spear moved forward inch by inch†¦ ‘Right up her ass! ’† (Golding 135). The island was the most important symbol in the book. Without the island and the natural features of it then one may not think that the island could stand for anything other than an uninhabited graveyard for an assortment of young boys. In order to really see the significance of the island one needs to look closely at the events that happen and where they happen in the book. The island talked to the reader through the characters of the story. Each character represented a different trait of the island. Jack was the fear of the island, Piggy was the gentle side, Ralph was the firm part of the island, and Simon was the peace on the island. There are many other situations like this in many other stories, one just has to pay attention and open their eyes. References Golding, W. (1954). Lord of the Flies. Salisbury, England: Faber and Faber. How to cite Symbolism of the Island, Papers

Globalizing Resource Management Routledge - Myassignmenthelp.Com

Question: Discuss About The Globalizing Resource Management Routledge? Answer: Introduction This report will provide the brief overview in relevance with the importance of Air Traffic Controller in airlines and to make it more clear and objective; designation of Air Traffic Controller at Tiger Airways Singapore Pte Ltd. will be discussed. Tiger Airways is a Singaporean Airline based Company and it was founded as an independent airline in 2003. The major operations of this airline company starts from Singapore Changi Airport and they mainly fly to Asian region i.e. India, China and Bangladesh. Tiger Airways is mainly known for its low fares and for this reason they have been awarded as the CAPA Low Cost Airline of the year in 2006 and in 2010. To obtain the adequate information in relevance with the designation and the importance of the designation of air traffic controller in Tiger Airways Pte Ltd, job analysis and other relevant techniques will be executed in order to obtain specific results. Job Analysis It is the process through which relevant information could be attained in order to fulfil the requirement of certain posts with qualified and deserving candidates. This method helps the organization to obtain the knowledge in relevance with the requirement of certain vacant post and then appropriate measures are being adopted for recruiting the appropriate person on the vacant position in order to fulfil the requirements of the organization (Chiapponi, et. al., 2017). Job Description of Air Traffic Controller Air Traffic Controller is the authorities that are responsible as well as accountable for any uncertainty happened in the workplace of Tiger Airways of Singapore. Their major functions are maintaining safety measures, giving and taking orders to the flights, prompt response to maintain the flow in the air traffic. This system is responsible for numerous other functionalities and air traffic control system is responsible for providing the information regarding the speed, position and the directing the pilots in relevance with the adequate path for reaching to the appropriate destination. Their duties are classified in various segments; they are very active in their job profile as they need to take various prompt decisions in order to resolve the queries of pilots. They are responsible for managing their tasks accordingly because number of flights are operated in a day and providing appropriate assistance in relevance with finding the adequate path, guiding them in relevance with the l anding, take off, etc. becomes quite difficult and confusing tasks but despite these conjunctions, Air Traffic Controller has the responsibility for maintaining the balance between all these activities (Pylvs, Nokelainen Roisko, 2015). Job Specification Air Traffic Controller needs to manage various crucial elements in relevance with their job profile and the basic as well as advanced knowledge must be present with them in order to perform adequate activities. Certain crucial elements of Air Traffic Control designation are described below: Skills: Before appointing on the position of Air Traffic Controller, appropriate information is tested on the basis of certain tests which are conducted by the airline companies. Apart from these tests, Tiger Airways needs to check the presence of mind of the candidate because the major responsibility of Air Traffic Controller is to take prompt and instantaneous decisions. Tiger Airways is performing their functionalities from 2003 in relevance with Air Traffic Control System. Apart from this, employee seating over the position of Air Traffic Controller needs to be active enough as well as he should be capable enough to adopt advanced techniques in relevance with managing the air traffic (Breaugh, 2017). Knowledge: Executing thee duties of air traffic control system are not easy and to perform these duties in an adequate manner, candidate sitting on the particular position must be with adequate amount of knowledge which could provide him the ability to take countless real-time decision in order to provide prompt and adequate support to the pilots. It is mind challenging task and for the same functionalities, this profession is emerging as the great career opportunity for the people who have an impressing presence of mind capability. Ability: Air Traffic Control officer of the Tiger Airways is capable enough to provide adequate support to its pilots. Training is must in order to achieve to the standards set up by the management of the airline companies for meeting with their requirements in relation with the air traffic control system. In Tiger airways, training sessions are conducted on regular basis in order to provide speedy response irrelevance with the environmental conditions and air traffic volume (Naim , et. al., 2015). Job Design Job design of Air Traffic Control Officer is moulded in such a manner so that adequate organizational requirements could be fulfilled. Certain elements of air traffic controls designation are discussed below: Efficiency: Air Traffic Control Officer is appointed on the basis of its mental abilities, knowledge and efficiency to perform the heavy and difficult task to manage the air traffic. This is the major reason enhancing performance of the Tiger Airways Pte Ltd. apart from this, they have also been awarded with the low cost fare airline two times. In very short duration, this airline company have gained their importance as well as they have built their image in the competitive airline market. Motivation: The designation of Sir Traffic Controlling Officer is quite difficult as well as motivating too. The major responsibility after the pilot in the airline company is with this designation. They both are performing risky tasks because they will be held responsible for any uncertainty occurred in the air or within the workplace. Hence, Tiger Airways has developed certain policies under which Air Controlling Officers are given adequate benefits, high salaries, etc. Providing these benefits motivate the employees and it also motivates them to perform their duties in an adequate manner. Safety health: The design of the job is developed as per the workplace conditions, policies followed by the particular organization, etc. Tiger Airways Pte Ltd. also performs the same activities in order to obtain the goals and the objectives for the organization through designing the Air Controllers activities in adequate manner. Safety and Health measure is quite crucial from the perceptive of airline industry because single wrong response or decision taken by the Air Traffic Controller may create numerous issues for the organization as well as to the people who have boarded the airbus (Metzger Parasuraman, 2017). Mental Capacity: Mental capacity of the Air Controlling Officer of the Tiger Airways Singapore Pte Ltd. is very impressive because with the effect of his appointment, occurrence of accidents with the decision taken by Air Controlling officer is quite low. Recruitment Strategies Effective recruitment strategies need to implement in the workplace in order to attain the qualitative and efficient employees for the organization. This will help the organization to target its goals and the objectives easily as well as it will enhance the productivity of the organization. Recruitment strategies are segmented into two categories i.e. internal recruitment strategies as well as external recruitment strategies (Marchington, et. al., 2016). Internal Recruitment Strategy: Under this strategy, existing employees are promoted for the future positions or for next level designations. This process is also known as the internal job posting. This is beneficial for the organization in various ways i.e. promoting internal employees on the next level will enhance the productivity as well as it will save the time for explaining the process of the organization as an existing employee already knows the whole procedure. Proper guidance and clarification on the rights of his duties will be sufficient in order to describe him their duties to be performed on the senior level position. Along with this benefit, employees will also show their potential and skills for getting promotions and this will lead to the enhancement of organizational productivity (Morgeson, et. al., 2013). While considering the Tiger Airways process of recruitment, the candidate working in the air traffic controlling department on the below position will be more effi cient resource while searching for a manager designation in the same department. Recruiting an outsider will be expensive as well as bit difficult task because the candidate appointed from external resources will require adequate training as well as knowledge regarding the process of organization (Paill, et. al., 2014). Advantages of Internal Recruitment Strategy: Explanation in relevance with the business model is not required to the existing employee; Chances of positive outcomes are more because existing employee is being promoted on its abilities and through his talent; No cost on training as a small description regarding the duties needs to be performed will be enough for the existing employee; Existing employee will require less time in getting the knowledge regarding his future duties. Hence; it will save the time for organization (Paill, 2014). External Recruitment Strategy: This is the process under which candidates are invited from the external resources to join the organization. Implementation of this procedure is executed in most of the organizations at the time of hiring on the initial level (Sheehan, 2014). This strategy could be implemented through various resources such as positing advertisement in the newspaper in relevance to the vacant position in the workplace, posting the advertisement on the official websites or it can also be executed through consultancy firms. This process is bit expensive in terms of internal recruitment process because it requires proper training measures for newly hired employees as well as employees will also require more time in relation to understating process of the organization (Sikora Ferris, 2014). Advantages of External Recruitment Strategy: Employees with huge talent and outstanding capabilities could be hired; With the new ideas and innovative skills of an outsider can help the organization to enhance its performance; Methods adopted by the outsider to perform the activities of the organization may provide competitive advantage to the organization (Sparrow, Brewster Chung, 2016). Thus, mixture of both the recruitment strategies needs to executed in the Tiger Airways Pte Ltd. in order to attain the adequate resources for the organization who can provide the competitive advantage to the organization (Storey, 2014). Selection Strategies Under this process, right person needs to be selected for the desired position in order to fulfil the requirement of both the parties i.e. selector as well as selectee. This process helps the organization in enhancing the performance of the organization. There are a number of selection strategies are available in the business environment which could be used in order to gain the competitive advantage. Following are some of the strategies are available in relation with selection process: Knowledge, skills and abilities: This is one of the traditional methods used by the human resource management in order to select the most appropriate person on the vacant position of the organization. Through this process, human resource team analyses the basic requirement of the job position in terms of knowledge, abilities and skills and according to that, adequate candidate is hired on the same position (Richey Klein, 2014). Outsourcing: Through this strategy of selection, organization hires the employees on temporary basis and after a certain period of time, their performance are validated as per the standards set up by the management of the organization. On the basis of outcomes analysed from this process, employees are hired on permanent basis for the desired position (Govindan, et. al., 2015). Conjunctive Selection Model: Under this strategy, candidate needs to pass certain assessments set up by the human resource management to qualify for the job. If candidate is not able to clear the initial stage of the selection strategy, then he is eliminated otherwise he is promoted to face the next round of the selection strategy (Garca, et. al., 2014). Apart from these, there are numerous strategies could be used by the organization in terms of fulfilment the requirement of the origination with the adequate candidate with appropriate set of qualities which are required to perform those functionalities of desired position. Conclusion From the aforesaid analysis, it can be determined that the role of Air Traffic Controller is quite crucial in maintaining smoothness in the functionalities of the Tiger Airways Singapore Pte Ltd. In order to ascertain the competitive advantage of the organization, the set of strategies adopted by them are quite effective and result oriented. For enhancement of the organizational performance they should focus on adaptation of more effective combination of strategies in relevance with the recruitment as well as for selection. This will enhance the performance of the organization as well as it will also help them to attain the desired goals and objectives. References Breaugh, J. A. (2017). to Recruitment.The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, 12. Chiapponi, C., Meyer, C. Y., Heinemann, S., Meyer, F., Biberthaler, P., Bruns, C. J., Kanz, K. G. (2017). Stress-Related Job Analysis for Medical Students on Surgical Wards in Germany.Journal of surgical education,74(1), 145-153. Garca, J. L., Alvarado, A., Blanco, J., Jimnez, E., Maldonado, A. A., Corts, G. (2014). Multi-attribute evaluation and selection of sites for agricultural product warehouses based on an analytic hierarchy process.Computers and Electronics in Agriculture,100, 60-69. Govindan, K., Rajendran, S., Sarkis, J., Murugesan, P. (2015). Multi criteria decision making approaches for green supplier evaluation and selection: a literature review.Journal of Cleaner Production,98, 66-83. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016).Human resource management at work. Kogan Page Publishers. Metzger, U., Parasuraman, R. (2017). Automation in Future Air Traffic Management: Effects of Decision Aid Reliability on Controller Performance and.Decision Making in Aviation, 345. Morgeson, F. P., Aguinis, H., Waldman, D. A., Siegel, D. S. (2013). Extending corporate social responsibility research to the human resource management and organizational behavior domains: A look to the future.Personnel Psychology,66(4), 805-824. Naim, I., Tanveer, M. I., Gildea, D., Hoque, M. E. (2015). Automated prediction and analysis of job interview performance: The role of what you say and how you say it. InAutomatic Face and Gesture Recognition (FG), 2015 11th IEEE International Conference and Workshops on(Vol. 1, pp. 1-6). IEEE. Paill, P., Chen, Y., Boiral, O., Jin, J. (2014). The impact of human resource management on environmental performance: An employee-level study.Journal of Business Ethics,121(3), 451-466. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Pylvs, L., Nokelainen, P., Roisko, H. (2015). The role of natural abilities, intrinsic characteristics, and extrinsic conditions in air traffic controllers vocational development.Journal of Workplace Learning,27(3), 241-263. Richey, R. C., Klein, J. D. (2014).Design and development research: Methods, strategies, and issues. Routledge. Sheehan, M. (2014). Human resource management and performance: Evidence from small and medium-sized firms.International Small Business Journal,32(5), 545-570. Sikora, D. M., Ferris, G. R. (2014). Strategic human resource practice implementation: The critical role of line management.Human Resource Management Review,24(3), 271-281. Sparrow, P., Brewster, C., Chung, C. (2016).Globalizing human resource management. Routledge. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge.

Type II Diabetes Essay Example For Students

Type II Diabetes Essay Type II Diabetes Essay: New Drugs and new Perspectives Pathophysiology: Type 2 DM differs from type one in several distinct ways: It is ten tomes more common and has a great genetic component, occurs most commonly in adults, increasing with prevalence in age (20-25% occurring over the age of 65) and more commonly occurring with Native Americans, Mexican Americans, and African Americans, and is associated with increased resistance to the effects of insulin secretion by the pan crease, unlike its counterpart (DM1) where b cell destruction is usually the leading cause to absolute insulin deficiency. DMII is often, 80% of the cases, associated with obesity, an additional factor that increases insulin resistance. Because these patients always have a residual amount of insulin secretion the patient is usually a symptomatic and are diagnosed long after the onset of the disease by the elevation of fasting glucose during a routine screening. Because of the classification of DMII the mainstay of therapy remains diet and exercise, but as is well known lifestyle cha nges are extremely difficult in such patients leading to the development of pharmacological interventions. The only pharmacologic treatments were oral sulfonylureas or insulin by injection, both of which act to heighten the patients already elevated but insufficient insulin levels. We will write a custom essay on Type II Diabetes specifically for you for only $16.38 $13.9/page Order now Today, physicians can choose from among a variety of medications targeting numerous facets of the disease ; the drugs augment pancreatic insulin secretion, improve peripheral glucose disposal (as occurs in muscle and adipose tissue), decrease glucose release from the liver, or limit absorption of carbohydrate and fat from the gut .